Remember when advertising on Amazon was simple?

When all you needed was sponsored product ads?
Those days have come and gone, and so has your ROAS.

So Many Amazon Ad Options.
So Much Confusion.

There are so many ad types, platforms, audiences and rules to follow. STV, OLV, DSP, Sponsored ads, Audio, Twitch, Sizmek, Fire tablet, in-market audiences, contextual audiences, lifestyle audiences, and the list goes on.

How can you possibly know you are making the right ad choices, spending the right amount, and talking to the right shopper?

You can’t. Most of the data you need to make these decisions is not readily available to you on the Amazon platform.

Well Not Anymore.

Find out EXACTLY how your Amazon Advertising is Performing

You can gain valuable insights into your customers' behaviors, preferences, and interests and use the data to create more targeted and effective marketing campaigns.

A New Era in Amazon Advertising Measurement

Channel Bakers has tapped into Amazon Marketing Cloud to create a set of reports and insights designed to give you the clarity you need to make the right decisions about your Amazon advertising program.

Should you be spending more? Spending less? Spending differently? There’s now an easy way to find out.

Better Together Insights Package

Do search and display really work “Better Together” and bring in new-to-brand customers?
Don’t just take Amazon’s word for it.
Let’s examine YOUR data and figure out what works best for you.

A few Learnings from a few Clients

256%

^256% Purchase Rate just by selecting the most effective combination of ad types

Know your Audience

Client was marketing to the wrong audience, when insights show a different demographic.

1.5x ASP

after STV exposure

Don't Ignore these Signals

Channel Bakers’ reports and insights powered by Amazon Marketing Cloud could be just what you need to reverse the trend and accelerate your growth.

Sales are declining or leveling off
CPCs are rising
ROAS is decreasing
Fewer and fewer new-to-brand customers
Branded search has declined
Conversion has decreased
More competition in my category
Organic ranking has declined

What Insights are Included?

Unique reach by media type

It’s not just about reach. Understand the unique reach of your ad types. Who are you cutting out when you only run lower funnel program?

Conversion and ROAS by ad Type

Find out which ad type and combination of ad types have the highest conversion and ROAS. Become more efficient.

Unique reach vs. Conversion rate

Figure out which tactics work for awareness AND conversion vs tactics better suited for just conversion or just awareness.

Purchase Rate by Ad Exposure Frequency

Determine the ideal number of touches to optimize your media spend.

New to Brand

Find out what tactics are best for increasing your new-to-brand customers.

Branded Search rate

Quantify the impact of higher funnel advertising on your brand awareness.

Audience Conversion

Is the shopper who is buying the same shopper you are targeting?

FAQs

We have a package that includes an upper funnel media buy.

You insights package will be modified slightly to fit your particular category, products and historical ad program. Our business development will walk you through exactly what to expect after we have an initial conversation.

If you are already running DSP or other upper funnel media on Amazon, then you can have your insights in as little as 10 days from the time we get your information.

If you do not have a DSP or upper funnel media program, we will need to create a media test plan, RUN the media and then pull the insights. We recommend a three month media buy for most vendors/sellers, but it may be possible to do it with an accelerated time frame. Please discuss your specifics with our Business Development team.

Remember when advertising on Amazon was simple?

When all you needed was sponsored product ads? Those days have come and gone, and so has your ROAS.

Remember when advertising on Amazon was simple?

So Many Amazon Ad Options.
So Much Confusion.

Well Not Anymore.

Find out EXACTLY how your Amazon Advertising is Performing

A New Era in Amazon Advertising Measurement

Better Together Insights Package

Better Together Insights Package

A few Learnings from a few Clients

256%

Know your Audience

1.5x ASP

We Drive Growth For Industry-driving Clients. We’d Love To Help You Too.

Don't Ignore these Signals

What Insights are Included?

Unique reach by media type

Conversion and ROAS by ad Type

Unique reach vs. Conversion rate

Purchase Rate by Ad Exposure Frequency

New to Brand

Branded Search rate

Audience Conversion

FAQs

Get Started

Remember when advertising on Amazon was simple?

When all you needed was sponsored product ads? Those days have come and gone, and so has your ROAS.

Remember when advertising on Amazon was simple?

So Many Amazon Ad Options. So Much Confusion.

Well Not Anymore.

Find out EXACTLY how your Amazon Advertising is Performing

A New Era in Amazon Advertising Measurement

Better Together Insights Package

A few Learnings from a few Clients

256%

Know your Audience

1.5x ASP

We Drive Growth For Industry-driving Clients. We’d Love To Help You Too.

Don't Ignore these Signals

What Insights are Included?

Unique reach by media type

Conversion and ROAS by ad Type

Unique reach vs. Conversion rate

Purchase Rate by Ad Exposure Frequency

New to Brand

Branded Search rate

Audience Conversion

FAQs

How can you get insights if I’m currently only using Sponsored Ads?

Can the insights package be customized?

How long will it take to get my insights?

Get Started

So Many Amazon Ad Options.
So Much Confusion.