Prime Day is now a global event. 20 countries participate every year, including nations with massive markets and top 10 global GDPs like the United States, Germany and Japan.
Prime Day sales have increased from 1 billion in 2015 to 12.52 billion in 2022.
In 2022 Amazon had two Prime Day events. Each lasting 2 days.
Over 300 million units are sold during Prime Day and the average consumer spending fluctuates between
$60 and $50.
Source: Channel Bakers Prime Member Customer Survey May 2022
Unlike other holidays where the focus is on gift giving, Prime Day should be called “ME Day.” A full 90% of all shoppers planning to buy items for themselves.
Source: Channel Bakers Prime Member Customer Survey May 2022
Prime Day isn’t just about Amazon: Almost 20% of shoppers plan to comparison shop on Prime Day.
You need to have a solid promotional plan across all of your retailers that won't compromise your margins.
Site traffic doesn’t just spike overnight. Leading up to the event, brands should prep by accelerating ad budgets and social media campaigns to promote organic ranking ahead of time.
It’s imperative that your branded storytelling is cohesive and optimized across all your product detail pages, below-the-fold content, STV, Video, and Audio Ads.
