CREATIVE SERVICES

Audio Moves the Needle

Reach tuned-in shoppers when they are connected to content they love.

Tap into the Power of Audio Ads

Audio is All Around You

Use audio in some form daily

Did you know that 95% of Americans aged 13 and up use audio in some form daily? That’s nearly every American with purchasing power.

Source: Edison 2022

Listening to Podcasts

Looking globally, internet users on average spend 1 hour and 2 minutes daily listening to podcasts, a positive trend up for the past four years.

Source: GWI (Q3 2020 to Q3 2022)

Streaming music is popular worldwide; 40% use streaming services at least once a week

Music Streaming

Streaming music is also incredibly popular worldwide—almost 40% of those online use a streaming service, like Spotify, iHeart Radio, or Pandora, at least once a week.

Source: GWI (Q3 2022)

CASE STUDY

When You Think of Socks, You Think of Balega

Got a new product? Need to increase audience awareness or pump up conversion rates?

Innovate your marketing mix with audio ads. Able to reach across channels and devices, programmatic audio placements are the perfect way to increase brand awareness and attract new audiences.

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increase on branded search lift

increase on
glance views

Our creative team would use microphones and voice talent to record various audio ads for programmatic placement.

OUR PORTFOLIO

Listen below to a selection of our past work

We can place audio ads on Apple Music, Spotify, Amazon Music, iHeart Radio, Pandora, and many other channels and sites.

Why Channel Bakers

Leverage the Channel Bakers Difference

• In-house studio, creative, and talent

• Ability to place audio in podcasts or on streaming sites like iHeartRadio, Audacy, and Pandora

• Access to Amazon first-party data and premium audio inventory

• View all advertising campaign results in a single place

• Cost-effective and scalable solutions

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Channel Bakers is a global advertising agency, specializing in all things eCommerce and Retail Media.

The Creative Capabilities of Audio Advertising

It is a misconception to associate audio ads with boring. Akin to a silent film or a short video reel, audio ads are limited in what they can do. However, through that limitation, extreme creativity is deployed so that the ad stands out and leaves a lasting impact on the listener.

Horror movie trailers have been using spatial and 3D audio in their audio ads to make it sound like the monster is right behind the listener. Clothing and food brands marketing to Gen Z will use sound cues or the synthetic meme voices from TikTok to prime their audience and trigger a dopamine hit.

Consider a sports apparel audio ad Channel Bakers worked on. We captured environmental sounds from a screen door opening to shoes on gravel to simulate a jogger on their morning route; the audience is made to experience the advertisement and enjoy the theater of the mind instead of just receiving information.

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