Reach tuned-in shoppers when they are connected to content they love.
Did you know that 95% of Americans aged 13 and up use audio in some form daily? That’s nearly every American with purchasing power.
Source: Edison 2022
Looking globally, internet users on average spend 1 hour and 2 minutes daily listening to podcasts, a positive trend up for the past four years.
Source: GWI (Q3 2020 to Q3 2022)
Streaming music is also incredibly popular worldwide—almost 40% of those online use a streaming service, like Spotify, iHeart Radio, or Pandora, at least once a week.
Source: GWI (Q3 2022)
Got a new product? Need to increase audience awareness or pump up conversion rates?
Innovate your marketing mix with audio ads. Able to reach across channels and devices, programmatic audio placements are the perfect way to increase brand awareness and attract new audiences. Read Full Case Study >
increase on branded search lift
increase onglance views
• In-house studio, creative, and talent
• Ability to place audio in podcasts or on streaming sites like iHeartRadio, Audacy, and Pandora
• Access to Amazon first-party data and premium audio inventory
• View all advertising campaign results in a single place
• Cost-effective and scalable solutions
It is a misconception to associate audio ads with boring. Akin to a silent film or a short video reel, audio ads are limited in what they can do. However, through that limitation, extreme creativity is deployed so that the ad stands out and leaves a lasting impact on the listener.
Horror movie trailers have been using spatial and 3D audio in their audio ads to make it sound like the monster is right behind the listener. Clothing and food brands marketing to Gen Z will use sound cues or the synthetic meme voices from TikTok to prime their audience and trigger a dopamine hit.
Consider a sports apparel audio ad Channel Bakers worked on. We captured environmental sounds from a screen door opening to shoes on gravel to simulate a jogger on their morning route; the audience is made to experience the advertisement and enjoy the theater of the mind instead of just receiving information.
Score Brand Exposure and Convert Shoppers into Buyers with a Catchy Audio Ad!
Put audio ads to work and integrate your brand with digital streaming.
Take an in-depth look at some of our most successful campaigns.
See how adding video can lifts sales an average of 58%.