Latest Insights & Sharp Perspectives

Democratizing Connected TV Advertising

Prime Video's ad-supported tier marks CTV and STV as the future of ads, shifting audiences from traditional TV to Amazon's engaging, sales-driving platform.

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2024 Roadmap to Selling into Amazon Japan

Master the Japanese market with this guide on localization, compliance, and marketing strategies, plus SEO tips and insights on culture and logistics.

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Amazon Rufus AI reshapes the Customer Journey

Discover how Rufus AI revolutionizes Amazon's retail and ads with natural language and personalized recommendations—optimize for AI-driven shopping.

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Amazon's AI Innovations

Amazon's AI partnerships with Panasonic, BMW, AWS, and Siemens are reshaping industries. Discover how AI can transform your brand's engagement strategies.

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How AI is Revolutionizing Retail Media

Explore AI-powered retail media strategies for 2024 with Channel Bakers: From hyper-personalized marketing to seamless customer experiences.

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What is TikTok Shop & Why is it Important?

TikTok Shop is the new online marketplace for brands to sell and advertise products directly on the TikTok app.

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Everything We Learned from Amazon unBoxed 2023

Here are the Amazon unBoxed highlights you need to keep up with Amazon Ads’ ever evolving fleet of solutions.

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Amazon Prime Big Deal Days & the Other Sales Events of October 2023

Here are the best deals Prime Big Deal Days, Walmart Deals Holiday Kickoff, Target Circle Week, and Best Buy Holiday Sneak Peak have to offer in 2023.

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Contextual Targeting: How to Make Your Amazon Ads More Relevant and Timely

Discover the transformative power of Amazon DSP Contextual Targeting and see how its possible to engage and re-market in a post-cookie world.

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What Are Amazon Invite-Only Deals?

Invite-only deals have become a new piece of the Prime Day puzzle; we answer what they are and why they’ll be important for future Amazon sales events.

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