Latest Insights & Sharp Perspectives

Amazon Rufus AI reshapes the Customer Journey

Discover how Amazon's Rufus AI is reshaping online retail and advertising strategies. Learn how this AI shopping assistant leverages natural language queries and personalized recommendations to enhance the customer experience. Stay ahead of the curve and optimize your advertising strategy for the new era of AI-driven shopping on Amazon.

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Amazon's AI Innovations

From smart TVs to sustainable automotive design, explore how Amazon's partnerships with Panasonic, BMW, AWS, Siemens, and more are reshaping industries through game-changing advancements in AI. Discover how these artificial intelligence innovations can revolutionize your brand's engagement strategies.

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How AI is Revolutionizing Retail Media

Discover insights and strategies for mastering the dynamic landscape of AI-powered retail media in 2024. From hyper-personalized marketing to seamless customer experiences, Channel Bakers guides you through the AI revolution.

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What is TikTok Shop & Why is it Important?

TikTok Shop is the new online marketplace for brands to sell and advertise products directly on the TikTok app.

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Everything We Learned from Amazon unBoxed 2023

Here are the Amazon unBoxed highlights you need to keep up with Amazon Ads’ ever evolving fleet of solutions.

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Amazon Prime Big Deal Days & the Other Sales Events of October 2023

Here are the best deals Prime Big Deal Days, Walmart Deals Holiday Kickoff, Target Circle Week, and Best Buy Holiday Sneak Peak have to offer in 2023.

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Contextual Targeting: How to Make Your Amazon Ads More Relevant and Timely

Discover the transformative power of Amazon DSP Contextual Targeting and see how its possible to engage and re-market in a post-cookie world.

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What Are Amazon Invite-Only Deals?

Invite-only deals have become a new piece of the Prime Day puzzle; we answer what they are and why they’ll be important for future Amazon sales events.

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Win Amazon Prime Day 2023 by Activating Your Brand Store

Discover why the Brand Store is important to 2023 Amazon Prime Day and learn how to ramp up traffic by leveraging event-specific creative and Amazon Ads.

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The 10 Best Reasons to Start Selling on Walmart.com

Walmart.com’s massive audience, low referral fees, and fast shipping options are a few of the many reasons sellers should secure digital shelf-space now.

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