Latest Insights & Sharp Perspectives

Redefining Ad Strategy with Disney + Walmart Partnership

Disney & Walmart revolutionize digital marketing by merging shopper data with streaming power to create precise, impactful ad campaigns on Disney+ and Hulu

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Making the Brand Personal: Individualized vs. Regular Promotions

Unlock new potential with personalized Amazon promotions. Increase sales, foster loyalty, and maximize marketing efficiency with Brand Tailored Promotions.

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Amazon's Network of Fulfillment Centers in the United States

Amazon’s fulfillment centers reshape e-commerce with strategic placement for Prime delivery and top efficiency. See how FBA changes the game across the U.S

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Brands’ Challenge: Staying Relevant Amid Rising Consumer Agnosticism

Discover how brands thrive in consumer agnosticism by knowing your audience, embracing authenticity, innovating, fostering community, & staying adaptable.

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Democratizing Connected TV Advertising

Prime Video's ad-supported tier marks CTV and STV as the future of ads, shifting audiences from traditional TV to Amazon's engaging, sales-driving platform.

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2024 Roadmap to Selling into Amazon Japan

Master the Japanese market with this guide on localization, compliance, and marketing strategies, plus SEO tips and insights on culture and logistics.

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Amazon Rufus AI reshapes the Customer Journey

Discover how Rufus AI revolutionizes Amazon's retail and ads with natural language and personalized recommendations—optimize for AI-driven shopping.

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Amazon's AI Innovations

Amazon's AI partnerships with Panasonic, BMW, AWS, and Siemens are reshaping industries. Discover how AI can transform your brand's engagement strategies.

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How AI is Revolutionizing Retail Media

Explore AI-powered retail media strategies for 2024 with Channel Bakers: From hyper-personalized marketing to seamless customer experiences.

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What is TikTok Shop & Why is it Important?

TikTok Shop is the new online marketplace for brands to sell and advertise products directly on the TikTok app.

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