Latest Insights & Sharp Perspectives

How To Grow Your Direct To Customer Sales With Buy With Prime

Amazon’s new Buy with Prime button can be displayed on a seller’s DTC website. Learn more about this here.

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Be A Winner...Even In An Economic Downturn

2022 is into a slow recession and companies are evaluating ways to preserve their profit margins. Channel Bakers shows you how to be a winner & thrive.

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Amazon Prime Day 2022 - What To Expect

Channel Bakers goes over our latest Prime Day shopper survey and uncovers where more than 112 million US Prime members are planning to spend their money.

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Before, During AND After Prime Day

Prime Day victory isn't just on Prime Day but Before, During AND After. Channel Bakers' Prime Day experts list strategies that ensure success for sellers.

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Amazon Prime Day 2023 6 Tips To Get More From Prime Day

Inventory, enhanced image galleries or automated reports- Here's a complete checklist of what you need to know to be successful on Amazon's Prime Day 2023.

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Shopper Behavior Yearly Check-In (March 2020 vs. March 2021)

[Read time: 8 minutes] Back in March of 2020, we wrote a blog called, “How COVID-19 has affected America’s Shopping Behavior?” in which we surveyed 10k...

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Cookies or No Cookies? - That is the Question!

[Read time: 9 minutes] Have you ever wondered how a product that you’ve been interested in just happens to appear on your social media feed?...

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DSP + Search = Better Together (Amazon Advertising 101)

53% of US Adults go to Amazon when searching to make a digital purchase. How can you stand out from the competition? Learn more in our article.

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Hindsight is 2020 (Part 4): Ecommerce 2020 Recap

We discuss how the 2020 global pandemic forever altered eCommerce. Shopping behaviors like Click-and-Collect and doubled return rates are the new normal.

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Hindsight is 2020 (Part 3): Shopper Behavior 2020 Recap

2020 changed so many things about our lives including the way we shop. Here are some of the most impactful changes that consumers made when spending money.

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