CES 2025 wasn’t just another tech event—it was a showcase of the future. From artificial intelligence (AI) to robotics, electric vehicles (EVs), and cutting-edge displays, this year’s lineup offered more than just flashy gadgets.
For those navigating platforms like Amazon and e-commerce ecosystems, these innovations raise key questions about the future of marketing:
- How can we use these tools to create deeper connections with consumers?
- How will they reshape the way brands engage, measure, and optimize performance?
Here’s a breakdown of the breakthroughs you should care about—and the critical conversations they should spark.
AI and GPUs: Powering Smarter Campaigns
AI once again took center stage at CES 2025, but this time, the focus was on making AI actionable. NVIDIA’s GeForce RTX 50 Series GPUs, paired with the Cosmos platform and Project Digits, signal a turning point for advertisers. These tools are designed to handle massive datasets, enabling real-time personalization and predictive analytics at scale.
Why does it matter?
For brands selling on platforms like Amazon, this means campaigns that are not only faster but also smarter. Tools like NVIDIA’s AI Blueprints can help advertisers craft hyper-targeted ads that respond dynamically to consumer behavior. Are we ready to embrace AI as a creative partner, not just a tool? What role will predictive analytics play in shaping future strategies?
The potential is undeniable: predictive analytics can help advertisers anticipate consumer needs and adapt campaigns in real time, creating a more personalized and effective experience. But embracing AI requires a shift in mindset—a willingness to trust its insights while maintaining a human touch to guide storytelling and strategy.
The question isn’t just whether we’re ready, but how quickly we can integrate AI’s capabilities into our creative processes without losing the essence of what makes a campaign resonate emotionally.
Robotics: More Than Automation
The robotics innovations at CES 2025 weren’t just about efficiency—they were about reimagining engagement. The Unitree G1 humanoid robot, with its dexterity and adaptability, could redefine customer interactions in retail and hospitality. Robots delivering personalized recommendations or assisting with product demos could bring new energy to in-store experiences.
What about experiential campaigns? The Unitree Go2 Robot Dog, for example, offers a playful and memorable way to connect with audiences during events. Could robotic companions become an integral part of interactive advertising strategies? And how will brands balance novelty with functionality to keep consumers engaged?
The answer lies in striking the right balance.
Novelty grabs attention, but functionality keeps consumers engaged. For example, a robotic companion could not only entertain but also collect valuable audience data in real time, enhancing campaign performance. The challenge for brands will be to ensure these tools feel authentic and aligned with their identity, rather than gimmicky.
Health and Wearables: A Data-Driven Edge
Health tech was another standout at CES 2025, with devices like the Omnia Smart Mirror showcasing the intersection of AI and wellness. These innovations aren’t just personal health tools; they’re data goldmines.
For advertisers in wellness or fitness, the opportunity lies in leveraging this data to create campaigns that feel personal and actionable.
Futuristic Displays: Redefining Storytelling
Display technology reached new heights with innovations like LG’s transparent 4K OLED TV and Hisense’s 163-inch micro-LED TV. These displays invite advertisers to rethink storytelling. Transparent screens, for instance, could transform how brands showcase products in retail environments or live-stream events.
On platforms like Amazon, where A+ Content already drives conversions, next-generation visuals like holographic displays or augmented reality elements could redefine the shopping experience. Imagine consumers interacting with 3D models of products or exploring virtual showrooms directly from their devices. These tools offer more than just a visual upgrade—they provide a practical way for consumers to understand a product’s value, enhancing confidence and reducing returns. For advertisers, this is an opportunity to turn every product listing into an interactive experience that answers customer questions before they’re asked. As these technologies become more accessible, brands that adopt them early can set new standards for engagement and differentiation, creating a competitive edge in the e-commerce space.
But as these innovations blur the line between entertainment and advertising, the challenge for brands will be ensuring their content feels authentic and engaging rather than intrusive. By focusing on storytelling that aligns with their values and consumer expectations, advertisers can leverage these tools to create deeper emotional connections. Are brands ready to prioritize innovation in visuals as a core part of their e-commerce strategies, or will they risk falling behind in an increasingly immersive digital landscape?
Electric Vehicles and Mobility: Advertising on the Go
EVs took a giant leap forward at CES 2025, with Honda’s Zero EV models and Sony’s Afeela 1 EV leading the charge. But it’s not just about the vehicles themselves; it’s about the ecosystems they’re creating. With larger screens and autonomous capabilities, cars are becoming new platforms for content delivery.
Imagine geo-targeted ads served directly to passengers based on their location or preferences. In-car advertising has the potential to create hyper-personalized experiences, from promoting nearby restaurants to delivering timely travel tips. This level of integration could transform how brands connect with consumers on the go, offering seamless and contextually relevant interactions.
As mobility evolves to include concepts like the XPeng AeroHT Hybrid Flying Car, the scope of advertising expands even further. Brands will need to rethink campaign strategies to engage consumers in these new environments.
Are we ready to design ads that adapt to the movement and context of the audience? More importantly, can we create meaningful experiences that go beyond just serving ads and instead build connections that enhance the journey?
The future of mobility marketing is here, and it’s filled with opportunities for brands to innovate and lead.
What This Means for Brands and Advertisers
The innovations at CES 2025 are more than technological milestones—they’re a call to action. How can brands leverage these advancements to stay relevant in an increasingly connected world? Are we ready to experiment, take risks, and reimagine what engagement looks like?
Here are three ways to move forward:
1 |
Challenge the Status QuoUse advancements in AI, robotics, and displays to create campaigns that push boundaries and redefine engagement. |
2 |
Invest in Immersive ExperiencesFrom AR-powered product showcases to VR-driven storytelling, embrace technologies that create memorable, multi-sensory experiences. |
3 |
Prepare for Mobility MarketingAs cars become content platforms, start exploring how to deliver meaningful, location-based ads that fit seamlessly into the consumer journey. |
The future is here. Are you ready to lead the way?
At Channel Bakers, we don’t just follow trends—we help brands lead them. Whether it’s harnessing AI to deliver hyper-personalized campaigns or leveraging immersive visuals to captivate audiences, we specialize in turning cutting-edge innovation into measurable results. Let’s shape the future of advertising together.