Video Marketing could easily be the most beneficial and lucrative tool in your business’s utility belt. As a very visual species, we perceive and understand most of our world through our sense of sight. We almost take for granted how much we rely on our eyes; we use them to drive to work, determine if our partner is laughing or crying, and even appreciate memes. Video marketing merely capitalizes on this reality.
Video reigns as the number one form of media used in content strategy. From early war-time advertisements on TV to the latest TikTok trends, video has always been at the front of the preverbal marketing pack. Not only does it have higher rates of conversion, but it can positively impact the customer journey throughout their entire purchase cycle.
What’s more, video advertising is deployable anywhere there’s a screen. Digital retail media sites, social media platforms, streaming services, and even search engines all offer some form of sponsored video to advertisers.
That’s why we suggest incorporating video into your full-funnel advertising strategy. But don’t just take our word for it. We combed through the most reliable sources and created this handy chart that details 20 reasons why video marketing should be on your radar and in your plans for 2023 and beyond.