Amazon recently announced the launch of its very own directory of hand-picked advertising agencies that have made a name for themselves in the e-commerce realm and excel at brand growth strategies on Amazon.com.
And not to toot our own horn, but we’re in it... and marked as an Advanced Partner to boot.
Amazon’s new Find-a-Partner Directory acts as a matchmaker for brands to find agencies with exceptional capabilities of planning, developing creative content, executing strategy, or optimizing campaigns.
It’s like Tinder, but with less cheesy pick-up lines and more friendly neighborhood agencies here to help brands succeed on Amazon.
The find-a-partner directory provides two categories for brands to choose from: Managed-Service Providers and Product Providers.
Both the Service and Product drop-downs offer a dizzying array of options to choose from. For Services, you can choose between various types of media planning and buying options, creative services, and even what measurement tools your campaign will need. The Products section has even more granular options with such selections as Ad products, Countries, Industries, Languages, and even Pricing Models.
The whole process gives brands the freedom to tailor their search options so they find the exam Amazon Partner they need. Whether you need an all-inclusive approach to Amazon content through a full-service agency or you simply need the right analytics tools, this directory has you covered.
As we strive to help innovate new tactics that demonstrate consistent performance that over-indexes the average on the advertising side, we also dedicate a branch of our agency to crafting the best content curated for Amazon’s diverse audiences. Our Amazon-acclaimed case study highlights the need for brand identity on Amazon’s platform.
If you’re interested in learning more about the directory, or our certified services, check out the Find-a-Partner Directory here.
In the meantime, we’ll be celebrating and excited to meet new partners!