Channel Bakers Promotes Carol Lai To Vice President, Asia Pacific Region

September 08, 2022

Channel Bakers Promotes Carol Lai

To Vice President, Asia Pacific Region 



Taiwan/Hong Kong - Feb 28, 2022 - Channel Bakers, a global full-service eCommerce and retail media agency, has promoted Carol Lai to its executive management team as Vice President of Asia Pacific, announced agency Founder & CEO Josh Kreitzer.  

 

“Carol has made significant contributions to expanding our worldwide organization,” Kreitzer said. “She established Channel Bakers’ business in Asia, China and Japan in just a short period of time, and built teams in the US, Taiwan and China while profitably driving operations and exceeding her region’s sales targets year after year.” 

 

According to Kreitzer, Channel Bakers’ Asia Pacific region represents 132 assorted advertiser brands, supported by a growing full-service in-region staff. Channel Bakers has evolved from early adopter to a regional leader in implementing Amazon’s top-of-funnel advertising products, including Branded Stores, DSP and STV/OTT tools for the Asia Pacific market.

 

Fluent in Mandarin Chinese & Taiwanese, Lai has more than a decade of experience developing worldwide go-to-market strategies for brands representing a variety of industries. Lai built upon her undergrad International Business degree from Tunghai University in Taiwan with Masters Degrees in Business Administration and Accounting from Cal State Fullerton and the University of Rochester, respectively. 

 

Kreitzer noted that Channel Bakers has maintained a focus on workplace diversity amidst its business growth. Named among Inc. Magazine’s fastest growing companies with a 260% year-over-year growth rate, female team members make up 57% of its workforce and 62% of company leadership. 

 

About Channel Bakers
Channel Bakers is a full-service eCommerce and retail media agency providing multichannel services to vendors and sellers around the globe. With over 200 employees worldwide and in-house creative production departments, Channel Bakers is a one-stop eCommerce solution for brands seeking to start eCommerce selling, expand to new selling regions or boost overall global sales. Channel Bakers delivers a “people-plus-tech” approach focused on optimizing campaign spending in a way that drives incremental revenue for its client brands. More information is available at Channel Bakers. 

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