Latest Insights & Sharp Perspectives

Democratizing Connected TV Advertising

Prime Video's ad-supported tier marks CTV and STV as the future of ads, shifting audiences from traditional TV to Amazon's engaging, sales-driving platform.

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2024 Roadmap to Selling into Amazon Japan

Master the Japanese market with this guide on localization, compliance, and marketing strategies, plus SEO tips and insights on culture and logistics.

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Amazon Rufus AI reshapes the Customer Journey

Discover how Rufus AI revolutionizes Amazon's retail and ads with natural language and personalized recommendations—optimize for AI-driven shopping.

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Amazon's AI Innovations

Amazon's AI partnerships with Panasonic, BMW, AWS, and Siemens are reshaping industries. Discover how AI can transform your brand's engagement strategies.

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How AI is Revolutionizing Retail Media

Explore AI-powered retail media strategies for 2024 with Channel Bakers: From hyper-personalized marketing to seamless customer experiences.

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Amazon Plays Matchmaker with New Find-a-Partner Directory

Amazon recently announced the launch of a directory of advertising agencies that work in eCommerce and growing with Amazon. Learn more here.

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Amazon Sponsored Brands Ads Now Even More Strategic

In a move to help brands promote their products more strategically, Amazon has updated the Sponsored Brands ads console. Learn more about this news.

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