Latest Insights & Sharp Perspectives

Prime Video Just Doubled Its Ad Load

Amazon has increased ad time on Prime Video, unlocking more inventory and stronger retail-backed media opportunities. Learn why this shift is a game-changer for performance-driven brands.

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The Uncertain Road Ahead for TikTok in The U.S

The clock is ticking on TikTok’s U.S. presence. Discover what a potential ban means for brands, how ad dollars may shift, and how to stay agile in an evolving social media ecosystem.

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Why Amazon Brand+ Matters for Your Advertising Strategy

Discover Amazon Brand+—the latest AI-driven ad solution that enhances video awareness while driving conversions. Learn how it works and why it’s a game-changer for advertisers.

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Retail Media Shifts Force Brands to Prioritize Video Content

Maximize brand engagement and conversions with video content in retail media. As banner ads decline, video’s influence rises, offering deeper connections and interactive opportunities for modern consumers.

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Redefining Ad Strategy with Disney + Walmart Partnership

Disney & Walmart revolutionize digital marketing by merging shopper data with streaming power to create precise, impactful ad campaigns on Disney+ and Hulu

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Democratizing Connected TV Advertising

Prime Video's ad-supported tier marks CTV and STV as the future of ads, shifting audiences from traditional TV to Amazon's engaging, sales-driving platform.

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