Channel Bakers Announces Strategic Partnership with TikTok
Anaheim Hills, CA — August 25, 2022 — Global retail media agency Channel Bakers has been named an Official TikTok Marketing Partner, announced agency CEO and Founder Josh Kreitzer. This partnership enables Channel Bakers to directly interface with the TikTok Creator Marketplace, allowing the agency to identify and activate TikTok creators at scale, and execute and manage influencer marketing campaigns for its clients on the platform.
The partnership integrates TikTok’s powerful influencer marketing capabilities and first-party data and analytics into Channel Bakers’ one-stop approach. Channel Bakers now can leverage credible metrics to choose the right creators to partner with on its clients’ influencer campaigns, track who is driving the most influencer ROI, and reinvest in the top-performing relationships.
TikTok has catalyzed growth for companies of all sizes as the platform has amassed more than 1B users globally who share short-form, full-screen videos that resonate with millennials and Gen Z audiences. The platform has quickly grown as a marketing channel, with an impressive 92% of global users taking action after watching a TikTok video. In addition to engaging with creators on the platform, Channel Bakers will be able to directly access, analyze and report TikTok metrics such as views, likes, shares and engagement to not only manage influencer marketing efforts but also inform other areas of its marketing mix.
“TikTok’s growth in adoption has progressed faster than that of any other major social channel, and we are seeing significant marketing dollars shifted to advertising on its platform,” Kreitzer said. “This partnership extends our brand promise to provide our clients with comprehensive, data-driven omni-channel marketing strategy and execution, all with a single point of contact.”
Channel Bakers provides complete go-to-market strategies for its client brands and seller groups, using data-driven insights from a wide range of sources to optimize retail channels, inventory and programmatic advertising management, as well as produce gold-standard creative assets to tell their story and separate products from the pack.
The agency was launched in 2015 with a focus on Amazon Advertising. To help fuel its own rapid growth, Channel Bakers took inspiration from Amazon itself in going beyond the realm of typical advertising agencies that tend to specialize in online advertising or creative.
To address common retailer pain points such as inventory management and promotional calendar development, Channel Bakers has established a variety of technology-based strategic partnerships that provide its clients a broader range of insights and data to facilitate marketing and inventory management on any retail media platform.