Channel Bakers is now an approved advertising partner
on the Hulu, Discovery+ and HBO networks.
Anaheim Hills, CA — December 7, 2022 — Channel Bakers was recently named an approved advertising partner on the Hulu, Discovery Plus and HBO networks, expanding the global retail media agency’s audience reach to an estimated 240 million individuals in the U.S. through Streaming TV.
According to agency founder and CEO Joshua Kreitzer, that audience represents approximately 88% of the online population in the country, who collectively account for 1.9 Billion in monthly user traffic on these streaming platforms. Channel Bakers can develop and program client advertising for networks and apps on all major devices including Roku, AppleTV, FireTV as well as native Connected TVs with built-in streaming apps such as Samsung, Chromecast, and Vizio.
“Channel Bakers’ latest partnerships for Streaming TV allow us to program highly targeted media buys for virtually any type of product or service to reach an unprecedented audience for our clients, with the benefit of advanced consumer insights and first party data,” said Kreitzer. “Until now these services were available only from the world’s largest advertising conglomerates, so we are helping to level the playing field for challenger brands as well as regional or niche advertisers.”
Streaming TV has proven to be a highly effective awareness tool for advertisers and has helped drive sales conversion behavior by as much as 90% in concert with clients’ overall marketing strategies. It also has emerged as a valuable top-of-funnel marketing tactic for reaching adult Gen Z, Millennials and Gen X audiences who are watching entertainment and sports programming via streaming in significantly greater share compared with older audiences. Streaming platforms typically provide advanced insights and metrics to track campaign performance, including impressions, unique reach, video completion rate, and in many cases also detail page views, branded searches, and new-to-brand customer data.
The increased adoption of Streaming TV has gone hand-in-hand with an explosion in the development of new video content for use in paid search as well as on social media platforms. Channel Bakers recently designed and constructed its own state-of-the-art video studios and offers award-winning campaign creative production from its Anaheim Hills headquarters. Kreitzer said the company’s vision is to provide clients seamless one-stop campaign implementation from research and strategy through execution, merchandising and beyond.