Costa Mesa, California – May 14, 2025 – Channel Bakers has just been named the winner of the 2025 ShopAble Media Award for Innovation in Data by Skai, the leading omnichannel platform for commerce media. The award recognizes Channel Bakers for creatively solving problems, extracting actionable insights, and maximizing performance through the innovative use of Skai’s platform or Skai Labs’ custom solutions.
The ShopAble Media Awards honor consumer goods brands and agencies for their exceptional use of Skai solutions to drive results through pioneering campaigns. This year’s awards boasted more categories than ever before and a record number of entrants from around the world competing for acknowledgment for their outstanding work.
“This year’s ShopAble Media Awards honorees truly represent the innovation, flexibility, and commitment to results that are shaping the future of commerce media. By leveraging strategic insights, creative execution, and cutting-edge technology, they achieved significant business growth and established a new standard of excellence,” said Evandro Carvalho, Chief Client Success Officer at Skai. “We are thrilled to congratulate Channel Bakers for helping to redefine what’s possible in this dynamic landscape.”
About Channel Bakers
Founded in 2015, Channel Bakers, today is a full-service, global agency with offices on four continents. The agency was founded upon a core tenet to help innovative brands find the right audience at the right time and tell their story to drive sales. Named an Amazon Ads advanced partner, the agency utilizes its decades of experience leveraging insights and analytics to grow revenue within specific retailers and verticals. With this strategy Channel Bakers has leveraged its initial success to become a true omnichannel online retail media and marketing consultancy. Visit www.channelbakers.com for more information and view its case studies.
About Skai
Skai is an omnichannel advertising platform, uniquely enabling brands and agencies to run data-driven programs across commerce media. It empowers both media leaders and activation teams to drive impactful results from their advertising program with AI-powered decisioning, activation, and optimization solutions. Its partners include Google, Amazon Ads, Microsoft, Walmart Connect, Instacart, Criteo, TikTok, Snap, Pinterest, Meta, and more.
For over a decade, Skai has earned trust from notable brands such as Adidas, DoorDash, Haleon, Sony, Philips, and Pepsi. Renowned for innovation and a values-driven culture, Skai is headquartered in San Francisco and has eight international locations.
