Latest Insights & Sharp Perspectives

Why Amazon Brand+ Matters for Your Advertising Strategy

Discover Amazon Brand+—the latest AI-driven ad solution that enhances video awareness while driving conversions. Learn how it works and why it’s a game-changer for advertisers.

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Making the Brand Personal: Individualized vs. Regular Promotions

Unlock new potential with personalized Amazon promotions. Increase sales, foster loyalty, and maximize marketing efficiency with Brand Tailored Promotions.

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Democratizing Connected TV Advertising

Prime Video's ad-supported tier marks CTV and STV as the future of ads, shifting audiences from traditional TV to Amazon's engaging, sales-driving platform.

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Contextual Targeting: How to Make Amazon Ads More Relevant and Timely

Discover the transformative power of Amazon DSP Contextual Targeting and see how its possible to engage and re-market in a post-cookie world.

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How the Amazon Marketing Cloud Helps Marketers Make Informed Decisions

Amazon Marketing Cloud (AMC Insights on AWS may be marketers' single-greatest tool for ad strategies and spending decisions. 

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Amazon Ads' New Video Creative for Sponsored Display

Everything you want to know about Amazon Ads Sponsored Display to leverage audience interest and shopper behavior.

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Your Guide to Amazon's New Brand Story A+ Feature

Amazon's new Brand Story feature in A+ modules highlights your brand's values to attract Millenial and Gen Z shoppers on product pages.

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Before, During AND After Prime Day

Prime Day victory isn't just on Prime Day but Before, During AND After. Channel Bakers' Prime Day experts list strategies that ensure success for sellers.

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Amazon Prime Day 2023 6 Tips To Get More From Prime Day

Inventory, enhanced image galleries or automated reports- Here's a complete checklist of what you need to know to be successful on Amazon's Prime Day 2023.

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