Latest Insights & Sharp Perspectives

The clock is ticking on TikTok’s U.S. presence. Discover what a potential ban means for brands, how ad dollars may shift, and how to stay agile in an evolving social media ecosystem.

Discover Amazon Brand+—the latest AI-driven ad solution that enhances video awareness while driving conversions. Learn how it works and why it’s a game-changer for advertisers.

Prime Video's ad-supported tier marks CTV and STV as the future of ads, shifting audiences from traditional TV to Amazon's engaging, sales-driving platform.

Thursday Night Football is now streaming on Amazon Prime, and Channel Bakers is perfectly positioned to start serving up STV ads.

Inventory, enhanced image galleries or automated reports- Here's a complete checklist of what you need to know to be successful on Amazon's Prime Day 2023.

Video Marketing can be extremely beneficial and lucrative for your business. Here’s 20 reasons why video marketing should be on your radar for 2023.

Utilizing Enhanced Brand Content, you can create more impactful produce pages and increase engagement so that you can ultimately increase conversion.

Video is becoming more integral to the eCommerce shopping experience and we at Channel Bakers have been leveraging Sponsored Brands Video to great success.

Digital Video has become the fastest growing digital medium, with an incremental increase of $3.59B in ad spending. Learn more about Twitch.