Latest Insights & Sharp Perspectives

TikTok 101 - The essential guide to growing your business in 2023

TikTok has come a long way from its pandemic pastime beginnings. Learn how to advertise through TikTok influencer marketing and paid advertising.

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Thursday Night Football + Amazon Prime: The Future of Streaming TV

Thursday Night Football is now streaming on Amazon Prime, and Channel Bakers is perfectly positioned to start serving up STV ads.

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Brands: Are You Ready For Amazon’s Prime Early Access Sales

Amazon’s second Prime Day is right around the corner. Make use of the Early Access Sales Event before the holiday shopping kicks in.

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How To Grow Your Direct To Customer Sales With Buy With Prime

Amazon’s new Buy with Prime button can be displayed on a seller’s DTC website. Learn more about this here.

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Be A Winner...Even In An Economic Downturn

2022 is into a slow recession and companies are evaluating ways to preserve their profit margins. Channel Bakers shows you how to be a winner & thrive.

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Amazon Prime Day 2022 - What To Expect

Channel Bakers goes over our latest Prime Day shopper survey and uncovers where more than 112 million US Prime members are planning to spend their money.

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Before, During AND After Prime Day

Prime Day victory isn't just on Prime Day but Before, During AND After. Channel Bakers' Prime Day experts list strategies that ensure success for sellers.

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Amazon Prime Day 2023 6 Tips To Get More From Prime Day

Inventory, enhanced image galleries or automated reports- Here's a complete checklist of what you need to know to be successful on Amazon's Prime Day 2023.

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Shopper Behavior Yearly Check-In (March 2020 vs. March 2021)

[Read time: 8 minutes] Back in March of 2020, we wrote a blog called, “How COVID-19 has affected America’s Shopping Behavior?” in which we surveyed 10k...

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Cookies or No Cookies? - That is the Question!

[Read time: 9 minutes] Have you ever wondered how a product that you’ve been interested in just happens to appear on your social media feed?...

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