Latest Insights & Sharp Perspectives

20 Stats to Drive Your Video Marketing Strategy

Video Marketing can be extremely beneficial and lucrative for your business. Here’s 20 reasons why video marketing should be on your radar for 2023.

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Your Best Kept Secret for Q4: STEALTH DEALS

The best kept secret for Q4 in your Amazon Digital Playbook. Stealth Deals are a different breed of remarketing, learn more here.

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Enhanced Image Galleries (Why, What, and How)

Utilizing Enhanced Brand Content, you can create more impactful produce pages and increase engagement so that you can ultimately increase conversion.

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Amazon Wasn’t the Only Winner On Prime Day

Who won on prime day? Amazon put out a press release stating that marketplace sellers were the winners this year with 60% growth to reach more than $3.5B.

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Why You Should Be Paying Attention to Amazon Attribution

An essential element for any effective Amazon brand strategy is advertising and pushing your products to be seen by a broader audience. Learn how to do it.

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Jumpstart Q4 with Sponsored Brands Video on Amazon Advertising

Video is becoming more integral to the eCommerce shopping experience and we at Channel Bakers have been leveraging Sponsored Brands Video to great success.

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It’s Official: Prime Day is Coming October 13-14

Hold onto your hats, folks! Prime Day is officially happening on October 13th-14th per Amazon’s website. Learn more about this year's Prime Day event.

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Twitch Might Be the Future of Digital Viewing

Digital Video has become the fastest growing digital medium, with an incremental increase of $3.59B in ad spending. Learn more about Twitch.

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How Important Is Prime Day This Year for Non Essential Brands?

This year, Prime Day is going to bring in the largest audience it’s ever had following the trend of sales rising around 40% YOY. Learn more about it.

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Leveraging Sponsored Display Across the Marketing Funnel

Reach new audiences and grow your marketing funnel. Learn how to leverage Sponsored Display on Seller Central to grow your business on Amazon.

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