Latest Insights & Sharp Perspectives

Enhanced Image Galleries (Why, What, and How)

Utilizing Enhanced Brand Content, you can create more impactful produce pages and increase engagement so that you can ultimately increase conversion.

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Amazon Wasn’t the Only Winner On Prime Day

Who won on prime day? Amazon put out a press release stating that marketplace sellers were the winners this year with 60% growth to reach more than $3.5B.

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Why You Should Be Paying Attention to Amazon Attribution

An essential element for any effective Amazon brand strategy is advertising and pushing your products to be seen by a broader audience. Learn how to do it.

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Jumpstart Your Q4 by Implementing Sponsored Brands Video on Amazon Advertising

Video is becoming more integral to the eCommerce shopping experience and we at Channel Bakers have been leveraging Sponsored Brands Video to great success.

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It’s Official: Prime Day is Coming October 13-14

Hold onto your hats, folks! Prime Day is officially happening on October 13th-14th per Amazon’s website. Learn more about this year's Prime Day event.

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Twitch Might Be the Future of Digital Viewing

Digital Video has become the fastest growing digital medium, with an incremental increase of $3.59B in ad spending. Learn more about Twitch.

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How Important Is Prime Day This Year for Non Essential Brands?

This year, Prime Day is going to bring in the largest audience it’s ever had following the trend of sales rising around 40% YOY. Learn more about it.

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Leveraging Sponsored Display Across the Marketing Funnel

Reach new audiences and grow your marketing funnel. Learn how to leverage Sponsored Display on Seller Central to grow your business on Amazon.

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How COVID-19 Has Affected America’s Shopping Behavior

How has COVID-19 affected our shopping behavior? We know that Americans have shifted their shopping behaviors drastically in the past few year.

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Why Branding Best Practices Matter

Silicon Valley will have more innovators, entrepreneurs, and business giants immersing consumers with their brand. Learn why branding is important.

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